Our Founder Story
The year was 2016. A stifling Cairo summer had settled over the city, the air thick with humidity and the sounds of bustling street vendors. Inside a modest accounting firm, a young Mohamed Afify slumped over his desk, his brow furrowed in concentration. Spreadsheets, endless spreadsheets, filled his screen, each cell a tiny battleground in his daily war against manual data entry.
“There has to be more to life than this,” he thought, his fingers cramping from hours of tedious number crunching. A yearning for something more, something bigger, gnawed at him.
That night, a seed of curiosity was planted. While browsing online, Mohamed stumbled upon a forum discussing the power of Excel macros. Intrigued, he delved deeper, discovering a world of automation, dynamic formulas, and data visualization that he never knew existed.
Far from being a distraction, his military service became an unexpected training ground. Late at night, while his fellow soldiers slept, Mohamed would pore over online tutorials, his flashlight illuminating the complex code that brought spreadsheets to life. He honed his skills, transforming himself from a novice to an Excel wizard, automating reports, building intricate models, and uncovering hidden insights within the data.
The year was 2016. A stifling Cairo summer had settled over the city, the air thick with humidity and the sounds of bustling street vendors. Inside a modest accounting firm, a young Mohamed Afify slumped over his desk, his brow furrowed in concentration. Spreadsheets, endless spreadsheets, filled his screen, each cell a tiny battleground in his daily war against manual data entry.
“There has to be more to life than this,” he thought, his fingers cramping from hours of tedious number crunching. A yearning for something more, something bigger, gnawed at him.
That night, a seed of curiosity was planted. While browsing online, Mohamed stumbled upon a forum discussing the power of Excel macros. Intrigued, he delved deeper, discovering a world of automation, dynamic formulas, and data visualization that he never knew existed.
Far from being a distraction, his military service became an unexpected training ground. Late at night, while his fellow soldiers slept, Mohamed would pore over online tutorials, his flashlight illuminating the complex code that brought spreadsheets to life. He honed his skills, transforming himself from a novice to an Excel wizard, automating reports, building intricate models, and uncovering hidden insights within the data.